羅凱老師的設計學習誌

2005年基礎造形與環境視覺設計國際學術研討會論文集，景文技術學院，p.101-108。

羅凱*    陳建雄**             
國立台灣科技大學設計研究所 研究生*
國立台灣科技大學設計研究所 助理教授** 

摘要
       在環境視覺設計中，導覽地圖看板扮演統合整體環境資訊的重要介面，設計優良的導覽地圖看板可以泯除遊客對於陌生新環境產生的不安、混淆、與困惑，進而協助遊客恣意暢遊，掌握園區空間，創造美好印象；因此本研究藉由花蓮海洋公園之園區導覽地圖看板為對象，探討遊客入園後與其的互動關係，進而分析導覽地圖看板地點設置、造形設計等等問題。觀察結果發現：(1)導覽地圖看板使用率低，遊客普遍呈現忽略的狀態，其原因與已擁有手持地圖、導覽地圖看板不引人注目、團體遊客受到人員指引有關；(2)導覽地圖看板設置之位置與型式，會影響遊客使用的便利與意願；(3)使用導覽地圖看板的主要年齡層為20-30歲青年族群，在群體中擔任主導者及對遊園興致高者，使用導覽地圖看板的態度較為積極。
關鍵詞：地圖、環境視覺設計、非參與式觀察法


Research on the Interactions between Theme Park Directory and Visitors–A Case Study of Hualien Ocean Park

Lo,Kai     Chen, Chien-Hsiung
Graduate School of Design, National Taiwan University of Science and Technology

Abstract
The directory is an important interface integrating the information of an entire environment from the viewpoint of environmental visual design. A well-designed directory can ease the visitor’s anxiety, confusion, and perplexity in a new environment and allow visitors to enjoy their visit, to capture the entire park space, and leave a good memory of the facility. This study thus investigated the interactions between the directory and visitors through a case study on the Hualien Ocean Park in terms of the location and appearance design of the directory. The results generated from this study indicated that: (1) Most of the visitors ignore the directory because they have a printed map. The appearance of directory is unattractive, and group visitors are often led by a tour guide; (2) The location and appearance of directory affect the desire to use; (3) Visitors aged between 20 and 30 use the directory most, and tour leaders and theme park lovers have lower desire to use the directory.
Keywords: Map, Environmental visual design, Non-participant observation